Unconscious bias frustrates good decision-making

 

Imagine at the end of the year you find that sales volumes have not reached their target. Your sales manager says the sales were lower than forecast because of the unexpected entrance of a new competitor. Will you be satisfied with this? What are you going to do next? In the latest issue of AB magazine we explored a set of systematic biases in controlling and described the tools that help prevent failures from occurring.

 

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